Online strength & strongman coaching from Rauno Heinla — 3× Deadlift World Champion
and Arnold Classic winner. A clear plan, fast feedback, real results.
Rauno Heinla is a professional strongman from Estonia who has been competing for over twenty
years and has amassed several world records in variations of his favourite event – the deadlift.
He is a two-time World Deadlift Champion and despite having long since moved into his forties,
is still regarded as one of the best pullers on the planet.
Heinla still seems to be improving his strength and is showing little sign of winding down his
competitive activities, nor his pursuit of the illusive 505kg deadlift world record.
He has a daughter, Marie Heinla, and when not training and competing he works with clients as a
certified personal trainer.
Track record
Earned, not given
Arnold Classic
Brazil Winner — 2017
Arnold Classic
Australia Winner — 2018
3× World Champion
Deadlift
6× National Champion
Estonia
World Record
Deadlift for reps — 400kg × 6
Masters Record
Deadlift — 476kg / 1049.5 lbs
Start the process
Choose your plan
Three tiers, one standard — programming that actually fits you.
Starter
Perfect for beginners
€99 one-time
For anyone who needs a clear plan and a steady pace.
✓Initial consultationI map out your goals, health, equipment, and schedule.
✓Personalized 1-month program (Google Sheet)Tailored to your setup and calendar.
✓2 reviews per monthI go through your training and make precise adjustments as needed.
✓Technique videosSend your lifts; I provide feedback within 48–72 hours on business days.
For beginners, returning lifters, or anyone who wants steady, injury-free progress.
For the dedicated lifter or competitor who wants steady progress and fast feedback.
✓Initial consultationPlus focus setting.
✓Weekly-built program (Google Sheet)I write your plan week by week with exercise video links — each week a new training block tailored to your videos and how you feel.
✓Weekly review & updatesI review your plan once per week and adjust based on your videos, fatigue tolerance, and readiness.
✓Technique videosSend unlimited; I reply within 24–48 hours on business days.
✓Nutrition support as neededPractical food guidance and supplement recommendations.
✓Email supportI reply within 24–48 hours.
✓Competition supportPeaking and attempt selection so meet day is clear and controlled.
For focused lifters and competitors with a first or upcoming meet on the horizon.
I manage your prep daily, adjust loads quickly, and keep the focus on meet day performance.
✓Consultation + periodizationI set the cycles, key sessions, and meet-week plan.
✓Weekly-built program (Google Sheet)I write your plan week by week with exercise video links — each week a new block tailored to your videos and readiness.
✓Weekly video roundupSend unlimited videos; once a week I deliver a consolidated analysis (priorities, fixes, exercise changes) and update the plan.
✓Priority response1–24 hours on business days.
✓Full competition supportPeaking, attempt selection, and meet-day remote monitoring with live adjustments.
✓Supplement planWhat to take, how much, and when — tested in training, not for the first time on meet day.
✓Email supportPlus weekly notes in your Google Sheet.
*After 1 month the client can choose whether to continue the program, after which we send an invoice every month.
What clients say
Hard work pays off
“I've been working with Rauno as my online coach for the past two years, and the progress has been nothing short of phenomenal. After just one year of training under his guidance, I won the title of 2024 Estonia's Strongest Man. Over the course of two years, I've managed to break all of my personal records across every event – and I'm still improving.”
Kaido K.
Strongman athlete
“I've been coached by Rauno online for nearly two years, and the experience has been nothing short of excellent. His training plans have helped me peak at the right moments, leading to a podium finish at the Estonian Log Lift Championships and a first place at the 2025 Estonian Strongman competition.”
Tiit K.
Strongman athlete
“I've been coached by Rauno online since 2023, and it's made a real difference in my progress as a junior strongman. In both 2024 and 2025, I became the strongest junior in Estonia, and Rauno's coaching played a huge role in getting me there. Having someone with this much experience in your corner is huge—he's helped me avoid mistakes I wouldn't have even known to look out for on my own.”
